Score The Best Deals With
Performance-Based B2B Lead Generation

A qualified lead is a call that actually happens. The right person shows up, they match the criteria you and we agreed at the start, and they know why they are there. If someone no-shows, turns out to be the wrong seat, or has no idea what the meeting is about, it does not count and you are not billed for it.
‍
For example, the criteria might be e-Commerce managers at US based consumer retail companies with over 200,000 monthly web visits.

OR
‍
CFOs at manufacturing companies with over $3M in annual revenues, looking to refinance a $5M loan before year end, who have not been capitalized by a private equity firm.

OR
‍
Facility Directors at companies in your target geography with a minimum of 30 billable cleaning hours per week, looking for a new service provider.

We don't charge a monthly retainer and only get compensated on a qualified lead basis.
‍
What a lead costs comes down to what a customer is worth to you. If a new outbound customer is worth a few thousand a year, you sit at the low end. If you are closing enterprise contracts, you sit at the high end. In practice that lands between $50 and $400 per qualified lead. Your industry, sales cycle and how much sending infrastructure the campaign needs all move it within that range.
We work the exact number out with you on a call, once we have seen your numbers.
‍
To get a custom price quote, schedule a call.

There is no minimum commitment and no long contract. We work month to month. You are already only paying for the leads you approve, so a lock-in on top of that would not make sense. If it stops being worth it, you stop.

After each call you confirm whether it counted. If the person did not show, was not the right seat, or clearly did not know why they were there, you reject it and you are not billed. The criteria are written down before the first email goes out, so there is nothing to argue about later.

Generally, we can launch campaigns within 7-10 days (calendar days). Results can start to appear as soon as 1-2 days after launch. However, the timeframe may vary depending on the targeted ICP and the product-market fit of the solution. On average, 3-5 weeks is typically sufficient to gauge meaningful results.

No. Most of our clients already have SDRs or AEs and we work alongside them. We handle the top of the funnel, the sourcing, the infrastructure and the outreach, and hand over calls that are already booked and confirmed by you. Your team spends their time in conversations instead of building lists. For one client we kept three Account Executives' calendars full at once. If you do not have anyone in seat yet, we cover that ground until you do.

Cold email that gets filtered is dead. Sending more of it stopped working a while ago, and inbox providers keep getting better at catching it. A smaller number of well-targeted emails, sent from properly configured infrastructure, still books meetings. If you have tried outbound before and it went quiet, the cause is usually deliverability rather than your offer.

We never send from your main domain. We buy and configure separate sending domains, warm the mailboxes over several weeks before any campaign starts, and set up authentication properly. Once you are live we monitor domain reputation and blacklists continuously and pull anything that degrades. Your primary domain stays clean regardless of what happens to a campaign.

Nothing, because we do not touch it. Campaigns run entirely on separate domains that we buy and manage for you. If one gets burned it is a domain we retire and replace, not the address your customers use to reach you. And if we stop working together, the sending domains and mailboxes we built stay yours.

No. AI does part of the research, none of the sending, and nothing goes out that you have not seen. Three things go into a campaign. AI does the first pass, narrowing down which companies are worth contacting and why. We bring five years of running this across very different markets, so we already know what tends to work in yours and what has failed everywhere else. And you approve the list and the copy before the first email sends, because you know your product and your customers better than a model does, and better than we do. You talk to these people every day, and that is usually where the angle that actually works comes from. You also deal with people throughout: calls are with the founder or your account manager, not a support queue. Generic AI personalization is a negative signal now because recipients recognize it instantly, and volume without relevance is what got everyone filtered in the first place.

Less than you would think, and most of it over email.
‍
The essentials: who your best customers are, and what you charge.
‍
What you have already tried in outbound, and what you learned from it. The campaigns that went nowhere are often the most useful thing you can tell us.
‍
You do not need to involve IT. We buy and configure the sending domains ourselves, so there are no DNS changes and no access to your systems.
‍
Everything below is optional. We can start without it.
‍
Existing sales scripts or messaging you already use.
‍
Case studies, market research, or competitor notes.
‍
Expect one or two short calls at the start and about an hour of your time, then a weekly look at the leads you have approved.