Helping AdBadger establish a defined ICP while consistently generating 20+ appts.
month over month with over $4MM+ in pipeline value.
About Ad Badger
Ad Badger is a Texas based premier marketing platform that optimizes Amazon Advertising campaigns for businesses. Utilizing advanced algorithms and data-driven insights, it enhances Sponsored Products and Sponsored Brands campaigns to deliver improved results at lower costs. The user-friendly platform simplifies bid adjustments, keyword management, and maximizes ROI, making Ad Badger an essential partner in the competitive Amazon marketplace.
Client's Challenges
Before partnering with LeadLndr, AdBadger had dabbled in outbound but hadn't seen sufficient results. They didn't know how to approach their TAM (total addressable market) via this channel as best as possible. AdBadger also wasn't aware of how to identify brands at scale that had an Amazon presence.
Solutions
Preparing data. To identify top spending (PPC ad spend) Amazon brands and agencies, we conducted an extensive internet search for top-tier databases and manually filtered for the most relevant companies.
Identifying numerous Ideal Customer Profiles (ICPs) and pinpointing pertinent trigger events. Primarily, the ICPs comprised ecommerce businesses and Amazon agencies that allocate considerable funds on Amazon advertising.
Extensive A/B testing. After mapping the most profitable industries as well as creating a list of no-target industries, LeadLndr started an extensive testing phase. Our goal was to find the template and sequence capable of driving at least 25 qualified calls each month.
Results
200+
Appointments booked in 14 months
8+
new clients
1700%
KPIs achieved
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